Proof in progress

We are building proof alongside the product — here is where we are.

We do not have polished case studies yet — we have active builds. This page explains what a finished case study will document and how you can be the first one.

What gets measured

What a case study will document.

Every engagement produces measurable signals. A published case study will walk through each of these in detail.

Timeline

From scoping call to live embed — how long the build actually took.

Tool type

Which pattern was used: calculator, selector, quiz, audit, planner, or comparison.

Conversion change

Before vs after on the page where the tool was embedded — lead volume, quality, or both.

Embed setup

How the tool was installed — script tag, iframe, CMS block — and how long setup took.

Lead quality

How the sales team rated the new leads compared to what they were getting before.

Buyer feedback

What the end user (the buyer) actually said about the tool experience.

In progressExpected Q2 2026

First case study: Roofing vertical

A regional roofing contractor testing an embedded estimator tool on their highest-traffic service page. The tool replaces a generic quote form with a project-scope estimator that qualifies urgency, timeline, and budget range before the first call.

Vertical:Roofing & home services
Tool type:Project budget estimator
Embed location:Primary service page
Status:Build in progress — data collection started
Open offer

Be a founding case study.

We are looking for 2-3 businesses who want a useful embeddable tool and are willing to let us document the results. In exchange, you get a meaningfully better deal.

Reduced or waived build cost for the first tool
Priority access to new features and tool patterns
Your business featured as a named case study across the site
Direct input into how the tool is designed and positioned
Reach out — mention the case study offer

Why we are being upfront about this.

We could have put up a placeholder with stock graphics and vague metrics. Instead, we are telling you exactly where we are: building the product, running the first live engagements, and collecting the data that will become real case studies. If you want polished proof, check back in a few months. If you want to be part of it, reach out now.

Next step

See the work in progress instead.

Browse the example tools, read a playbook, or look at what the first builds actually look like before the case study data is finalized.